There’s a saying that goes something like, “If it’s not broken, don’t fix it”. I can understand switching browsers because some are faster than others – and some just suck (like Internet Explorer). But why switch search engines if you’re already using Google?

Is Bing really going to last? If so, it’s only because it’s integrated into Internet Explorer and Windows (it is, right?). Why else would it succeed? Does it do anything better than Google? Nope. Does Google do anything better than Bing? Yes. So why switch?